The Booths that you can’t miss and the most comprehensive strategy for you in CES 2019

2018.12.26
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Tech News

The biggest tech show (Consumer Electronics Show, CES)of 2019 is set to officially kick off on January 8 th-11th in Las Vegas.

01 The brief introduction of CES

The International CES (Consumer Electronics Show) is one of the world-famous technology events in the world, presenting the latest technology trends and innovations to consumers around the world. Thousands of products have been announced at the yearly show, including many that have transformed our lives in the past 50 years.

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After all year’s development, CES has become a big party for cutting-edge technology and a global stage where next-generation innovations are introduced to the marketplace. People from all over the world come to enjoy the epic week of technologies, geek out over the future electronics.4478 companies  in the world  exhibit  with  their  new products this year and 1175 companies come from China,showing a slight decline from last year(1551). Last year, Tesla,Mercedes-Benz and Honda were showing up with their new series of electronic vehicles or concept vehicles. The awareness of car cybersecurity is raised in 2019CES.It should be noted that CES is a trade-only event for individuals 18 years of age or older and affiliated with the consumer technology industry. Registration is open for CES 2019 now. Click here to create your  CES  account.

02  The exhibition‘s difference in 2019 CES

11 topics will be exhibited this year, including 5G and Internet Of Things (IOT); Advertising, Entertainment & Content; Automotive; Blockchain, Health and Wellness; Home & Family; Immersive Entertainment; Product Design & Manufacturing; Robotics & Machine Intelligence; Sports; Startups;Feature.

Smart home products have occupied the main priority and the number of vehicle technology  exhibitors  has recorded a modest rise.Products of vehicle technology, wireless device,sensors,tele-communication,biometrics were eyecaughting last year, while vehicle technology(555 exhibitors) ranked 7th place out of 37 categories.This year, the top 10 categories are smart home, wireless devices,other consumer technology , vehicle technology, wearables, software and Apps,lifestyle (family,  beauty,  pet) ,sensors and biometrics,audio/high-end/high performance,digital health. The number of vehicle technology exhibitors climb this year while the wearables and VR/AR  are experiencing a decline. Smart city and Advertising, Marketing, Entertainment & Content are new topics,extracting from the old topic. The health products are extending to the digital area.

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The technologies at CES2019 are in a trend of diversification. For ingredient techonogies, attentions should be paid at voice computuring, robotics, 5G, biometrics, blockchain, AI. For consumers, the digital and privacy are hot. For the market, digital assistants, AR/VR, vehicle tech, resilient technologies and sport innovation are in the in the line of sight.

趋势

 

03  The 10 tech giants that you can’t miss

1.Google Highlights:

Google has been stepping further into its own hardware,and the company is doubling down on footprint at the show.Its new products such as the Pixel 3 and Google Home Hub will take a front seat.Given the size of the booth and how close it is to North Hall, cars with Android Auto might be one centerpiece. Google

 

Booth :

LVCC, Central Plaza – CP-1,7

LVCC, Grand Patio – GP-3

Sands, Lvl 1 – Room 103

Aria Hospitality Suites – Aria Hospitality Suites 1,3-6,8-14,18,38,44-46,49-58,65-69,107

google

2.Samsung Highlights:

QLED Curved Monitor,TVs, Galaxy A8, C-Lab (Creative Lab) program,S-Ray (Sound-Ray),GoBreath,foldable smartphone(maybe) and others unveiled

三星Booth :
LVCC, Central Hall – 15006、15536(Samsung)Sands, Hall G – 52102、52104、52106、52108、52110、52112、52114、52116、52118)(Samsung C-Lab)Aria Hospitality Suites – Aria 15;

Aria Hospitality Suites – Aria 95 – 96 (Samsung Ads)

LVCC, North Hall Mtg Rms – N106 、N111、N1113、N201-N218、N232、N234、N236、N238(Samsung Electronics)

 

3.LGHighlights:

The keynote speech of LG Electronic CTO Dr.  I.P. Park on 7th Jan. ;OLED TV, TFT-LCDs and OLED displays,2019 CES Innovation-LG V40 ThinQ,Foldable phone;LG Gram

LG

 Booth :

LVCC, North Hall Mtg Rms – N221-231LVCC, North Hall Mtg Rms – N112(LG Display)LVCC, Central Hall – 11100;LVCC, Central Hall Mtg Rms – C201;LVCC,North Hall Mtg Rms – N233、N235、N237、N243(LG Electronics)

LVCC, North Hall Mtg Rms – N239-N242(LG Electronics VC)

 

4.Sony Highlights:8K OLED sets, New phone arrival Xperia XL3,  Augmented Reality/Virtual Reality, Entrainments, PS VR headset and others unveiled

索尼

Booth :

LVCC, Central Hall, 17300LVCC, North Hall – 5011 

5.Nissan Highlights:

Leaf E- Plus,Nissan Intelligent Mobility

日产

 

Booth:

LVCC, North Hall – 6906

Westgate, Hospitality Suites – Suite 10121

 

6.Intel 
Highlights:artificial intelligence; 5G connectivity;autonomous driving and virtual reality;10-core processor could be on the way;

英特尔

Booth: LVCC, Central Hall – 10048Venetian, Lvl 4 – Delfino

Venetian, Lvl 4 – Zeno 4805-4806

Renaissance, Suites – Ren 1、5、7、15、17、23、26

Venetian Tower, Hospitality – TBA-240

 

7.Nvidia  
Highlights: 

 Automative、2019 CES Innovation—NVIDIA GeForce RTX 20-Series GPUs

image011

Booth: LVCC, North Hall – 6306 

8. Qualcomm Highlights:

5G tech gaint;  CEO speech on 7th Jan.; Snapdragon 8CX processor

高通
Booth: LVCC, North Hall – 5616

LVCC, Central Hall -10948

 

9. Amazon Highlights: Alexa, voice technology platform, Echo series

509a22e7c1d8df631e99c40ca9eb602d

Booth: 

LVCC, North Hall – 7506

Venetian, 4th floor -4702-4705

Westgate mgr-9th

 

 

10.AMDHighlights: Keynote speech of Lisa Su;7nm CPU and GPU

v2-2a702ca9e54e20782047485554aae4af_r

Booth:

LVCC, North Hall – 6306

 

04 The key trends in CES2018

Trend 1:The year of 5G :5G applications are on the way to thrive.
2019 is the year of 5G.More and more countries will see the commercial 5G begin to roll out in 2019. CES2019 has emphasized the importance of 5G by adding it into the topics formerly.The major operators planned its 5G path and regarded 2019 as a pivotal juncture.
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Source:网络来源,IKMResearch
 

Some countries have granted the 5G licenses to operators, which means the global 5G commercialization is coming with high spped. South Korea has become the first country in the world to launch 5G commercial services, and it is expected to be promoted to ordinary consumers in March 2019.

image005The development of 5G has a far-reaching impact on the economy and shoulders the burden of promoting investment to $10 trillion. According to Statista, the number of 5G connections will reach 20 million in 2021, and the expenditure on 5G mobile infrastructure is expected to be $2.3 billion in the same year; Research And Markets predicts that the global 5G market will expand at a CAGR of 97% in five years. It will reach $251 billion in 2025.image031

IHS estimates that  5G’s potential sales activities worldwide will reach $12.3 trillion by 2035. From 2020 to 2035, 5G will contribute $3 trillion to annual GDP. Between 2020 and 2035, the average global real GDP growth rate is estimated at 2.9%, and 5G will contribute up to 0.2%.

By 2035, the global 5G chain will create $3.5 trillion in output while creating 22 million jobs. The 5G chain will spend an average of $200 billion a year to continue to expand and enhance the 5G technology based in network and business application infrastructure.

image029

Source:HIS,IKMResearch,2018

 

5G will drive the development of new technologies, and the Internet of Things will benefit. Cisco expects that there will be 27.1 billion IoT devices connected to the world in 2020, and the number of connected devices per capita will increase from 2.4 in 2016 to 3.5 in 2021.

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The year of 5G is a remarkable moment . CES witnessed the the significate signal of 5G. The CEA added a 5G keynote to its schedule, featuring reps from Verizon, Qualcomm and Baidu. 2019 CES, the keynote speeches will more focus on the application of 5G.Verizon,LG,IBM and other companies will draw the 5G assumptions for the audiences this year.

CES witnessed the the significate signal of 5G. The CEA added a 5G keynote to its schedule, featuring reps from Verizon, Qualcomm and Baidu. 2019 CES, the keynote speeches will more focus on the application of 5G.Verizon,LG,IBM and other companies will draw the 5G assumptions for the audiences this year。

This year,we will continue to explore the future development of 5G, including how 5G will combine with entertainment and the development of 6G in the future.

The networks are set to go live by 2019 and coverage by 2023. With Qualcomm president Christiano Amonpredicting that every flagship mobile device will be 5G capable by the end ofnext year, we could get early glimpses of the tech that will be available fromthe likes of Samsung, Huawei, OnePlus and Google at CES 2019.

Boothes recommended

1. AcklioHighlights: 

Highlight:offers the worldwide first implementation of the new standard compression technology for 5G IoT.

 

Booth: 

LVCC, North Hall – 9113

 

2.Qorvo
Highlights:provides innovative RF solutions at the core of connectivity

 

Booth: 

LVCC, South Hall 2 – 25308

LVCC, South Hall 2 Mtg Rms – S109

LVCC, North Hall – 7913

 

3.Huawei
Highlights: The leader in 5G technology 

Booth: 

LVCC, Central Hall – 11439

4. HiSilicon 
Highlights: Sensors,Smart Cities 

Booth: 

LVCC, South Hall 3 – 31142

5. IBMHighlights:

Reinventing consumer experiences through technology,Watson Primer,IBM Industries Client Center,

 

Booth: 

Venetian Ballroom – Venetian A

LVCC, Grand Lobby – GL-4

LVCC, Central Hall – 11243

LVCC, Central Hall – 14028

LVCC, North Hall Mtg Rms – N114

6. Verizon

 

Highlights:

5G Keynote speech of Hans Vestberg on 8th Jan.;5G application,automatic

veri

 

Booths:

Venetian, Lvl 3 – Toscana 3705

 

Trend 2:  Display Technology and 5G phones will be the vital applications to land 5G technology.
 
The layout of 5G  has accelerated,.The South Korea has become the first country in the world to launch 5G service.5G is also ready in some of the US major cities ,such as Houston, Los Angeles, Sacramento and Indianapolis, etc. Telecom operators such as Verizon, T-Mobile, Sprint and AT&T have announced plan to establish a comprehensive coverage of 5G networks throughout the United States.
At the time of 5G, Display technologies and 5G phones are promising.
OLED and QLED are the two most popular display technologies. LCD technology has two fatal weaknesses: low contrast and light leakage. The invention of OLED solves these two problems. OLED is a new display technology. The current QLED technology is only an improvement of LCD, and there is still a certain distance from the real quantum dot technology.
OLED
Most major TV manufacturers make TVs abovethe 50-inch screen size exclusively with 4K panels already. But in theforeseeable future, OLED TVs are getting cheaper and, asthey do, the list of reasons to buy LED instead of OLED are rapidly dwindling.Premium HDR will redefine premium LED TVs.
价格

LG unveils first 88-inch 8K OLED TV at IFA 2018 in Berlin.Nothing explosive has been posted yet. However, The PyeongChang Winter Olympic Games 2018  has showcased the application of UHD TV.

In addition, 5G brings new development opportunities to the weak mobile phone industry chain. According to Gartner statistics, in 2018, Q1 global smartphone sales were 384 million units, up 1.3% year-on-year; Q2 sales were 374 million units, up 2.2% year-on-year, but Q4 in 2017 fell 5.6% year-on-year. According to data released by China Telecomtsu, in October 2018, the domestic mobile phone market shipped 38.533 million units, a year-on-year increase of 0.9%, a decrease of 1.3% from the previous month; and a year-on-year decrease of 15.3% from January to October.

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Boothes recommended
1.LG
Highlights:The keynote speech of LG Electronic CTO Dr.  I.P. Park on 7th Jan. ;Rolled OLED TV, TFT-LCDs and OLED displays,2019 CES Innovation-LG V40 ThinQLG可卷

 

Booth: LVCC, North Hall Mtg Rms – N221-231

LVCC, North Hall Mtg Rms – N112(LG Display)

2. Samsung Highlights: 

8K TVs;30 CES 2019 Innovation Awards for Outstanding Design and Engineering

CES2019-Innovation-Awards_main_F 
Booth: 
LVCC, North Hall Mtg Rms – N106 、N111、N1113、N201-N218、N232、N234、N236、N238(Samsung Electronics)
3. TCLHighlights: 

Frameless television

 

Booth: 

LVCC,Central Hall – 12929

 

4. Royole corporation 柔宇科技

Highlights: 

The first unfolded phone FlexPai

 

Booths:

LVCC, South Hall 1 – 21400

揉宇

5. Xgimi Highlights: 2019CES Innovation award honoree; Screenless TV;

XGIMI XJ03C UHD Screenless TV provides native4k resolution with groundbreaking 1500 ANSI Lumen brightness.

image010

Booth: LVCC, South Hall 1 – 20244

 

6. Sony

Highlights:  

8K OLED, Sony Xperia L3 First Look

PLX3

Booth Location:LVCC, Central Hall, 17300LVCC, North Hall – 5011

 

Trend 3: Smart home competitions in platform applications

5G technology has gradually landed, and it is generally optimistic about the performance of the smart home market. The number of smart home exhibitors is the largest.It is becoming more and more common for home product manufacturers to launch their own integrated smart home applications.

Voice control has become a mainstream trend. You will see more and more products with voice control in CES2019 , such as sound controllers from Samsung, Sony and LG. TV remotes are facing danger of elimination.

image012

 

Boothes recommended
1. Kohler
Highlights: Introducing the voice assistant on the furniture platform Kohler cloud mirror, users can control other bathroom products through voice, including Sensate kitchen faucet, Numi smart toilet, DTV+ shower system, etc.23

 

Booth: 

Sands, Halls A-D – 40724

2. HaierHighlights: 

The new Haier Android TV series will incorporate the latest technology in FHD and 4K UHD TV.

 

Booth: 

LVCC, Central Hall – 11128

3.Ring
Highlights:Doorbells and Security Cams, Whole-Home Security
Booth:Sands, Halls A-D – 42525
 
4.Amazon Highlights: Alexa, voice technology platform, Echo series

Booth: Venetian, Lvl 4 – Zeno 4705LVCC, North Hall – 7506

Westgate, Meeting Rooms – Conf Rm 9

5.Onemore
Highlights: 
CES Innovation Award, the earliest winners in the past two years; 1MORE five-unit moving iron headphones, 1MORE True Wireless ANC In-Ear Headphones; 1MORE overseas media conference for the first time, will be with Indiegogo, Qualcomm teamed up to release a new product strategy for the future.1more 

Booth: 

Sands Expo,46246

 

Trend 4: Conscious of Self-driving vehicles cyber security are rising

The US Department of Transportation (USDOT) is seeking public comment on the use and integration of vehicle-to-everything (V2X) communications technologies into the transportation environment.
Cybersecurity is increasingly gaining attention all around the world. In 2019CES,you can find more and more exhibitors involving cyber security. With the technology developed, the capabilities of attackers to carry out complex actions are increasing, which drives to a bigger market of cybersecurity and expenses. China, U.S. and South Korea suffered the most attacks.DDos次数Nissan highlighted “Brain-to-Vehicle” or B2V technology, which interprets the driver’s brainwaves (gleaned from a headset he wears) to detect and evaluate discomfort, and to predict driving intent. For example, the technology can anticipate when a driver may want to steer or brake, and would prompt the vehicle to take this action sooner, thus enhancing his driving behavior.

Last year, car manufacturers like Mercedes-Benz and Nissan are all showing up with new electronic vehicles. This year, Waymo, Bosch, as well as the pioneer start-up team in China -horizon robot and other companies will be unveiled and show the latest technological breakthroughs and applications.

Boothes recommended
1. WaymoHighlights: 

John Krafcik, CEO of Waymo, will make a speech to discuss the latest self-driving applications and future developments;a paid driverless taxi service

waymo出租车

Booth: LVCC, North Hall – 6525LVCC, North Plaza – NP-6

2. BoschHighlights:

There were four products won the innovation award of 2019 CES in the category of “intelligent automobile and self-driving technology”, namely “motorcycle driving assistance system”, “digital rearview mirror camera system”, “eScooter integrated interconnection solution for users” and “V2X interconnection control unit”.

博世

Booth:Westgate – 1819
3. HorizonHighlights:

Computing platform of self-driving developed by Matrix stood out from the technical product so many exhibitors and won the innovation a ward of 2019 CES in vehicle intelligence and autonomous driving technology.Matrix 1.0 is capable of providing high-performance perceptual system for Level 4 self-driving, and has been widely supplied to the world’s top autonomous driving manufacturers.

 

Booth: 
LVCC, North Hall – 7019
4.RobosenseHighlights: 

As a leading supplier of laser radar,Robosense developedMEMSsolidLiDARtosuccessfullycarryanewunmanned G Plus logistics vehicle,thus promoting the development of self-driving technology in the field of logistics.

 

Booth: 
LVCC, Central Hall – 14028

5.Nissan Highlights: 

Leaf E- Plus,Nissan Intelligent Mobility

日产

 

Booth:

LVCC, North Hall – 6906

Westgate, Hospitality Suites – Suite 10121

 
6.ROHM SemiconductorHighlights:

wire frame car demo、RoKi Sensor Node

Innoviz Technologies

 

Booth: LVCC, South Hall 2 – 25602
7. Innoviz TechnologiesHighlights: 

InnovizOne Auto-Grade LiDAR and ComputerVision

Software/Best of Innovation

Booth: 
Westgate – 1415
8. BYTON Life Highlights:

BYTON’s first vehicle, the M-Byte SUV, will be available for sale in China in late 2019 and in the US and Europe in mid-2020.

拜腾

Booth: 

LVCC, North Hall – 8515

 

9. ZF Friedrichshafen AG  Highlights:ProAI controller,concept steering wheel,Snap concept vehicle Rinspeed MicroSnap

snapseed

Booth: LVCC,North Hall – 8500

10. TuSimpleHighlights:

global leader in self-driving truck solutions

Booth: LVCC, South Plaza– SP-5
11. Karamba SecurityHighlights:

Car hack;secure car

 

Booth: Westgate – 929
 
12. Amber Connect Ltd.Highlights:

the first company to employ artificial intelligence in conjunction with vehicle telematics;Smart Vehicle Tracking

image004

 

Booth: 

LVCC, NorthHall – 5919

 

Trend 5: AI is deep to daily life

Artificial intelligence has penetrated into all aspects of life, and the concept of smart city continues to be widely discussed.
智慧城市
Boothes recommended
1. Bell Highlights: electricand hybrid vertical takeoff and landing (VTOL) aircraft.

Booth: 

LVCC,North Hall – 5431

2.DJI Highlights:the global leader in civilian drones and aerialimaging technology

 

Booth:

LVCC, South Hall 2 – 25602

LVCC, South Hall 2- 25837

 

3.Kwikset
Highlights:door locks
Booth: Sands, Halls A-D – 41018 (Smart Home Marketplace)
4.Amazon Highlights: Alexa, voice technology platform, Echo series

Booth: LVCC, Central Plaza – CP-4,Venetian Ballroom – Venetian B,C,D

5.  iflytek

Highlights: Leader of embedded Artificial Intelligence, Automotive/Vehicle Technology,Robotics,Safety & Security Products,Smart Cities,Smart Home/Appliances/Energy Management

Booth: LVCC, South Hall 2 – 25614

6.Segway
Highlights:moving in a brand new and exciting AI direction
Booth:LVCC, South Hall 1 – 21336 

Trend 6: Blockchain is the first time to be  listed as a topic on the show

For the first time, blockchain is listed as the theme of the 2019CES exhibition, and some digital currency exhibitors appeared. Since 2018, the value of Bitcoin has been falling from a high level, and the digital money market has re-entered the bear market.比特币
Boothes recommended 
1.LedgerHighlights: 

leader in crypto assets security

Booth: LVCC, South Hall 4 – 36304

2.TrustBoxHighlights:

The Scalys TrustBox is the high-grade secure router & IoT gateway for safe and trusted communication with the connected world.

image015

 

Booth:LVCC, Central Hall – 17300 

Trend 7: content is developing

From  VR/AR to Mixed Reality(MR) and Extended Reality (XR), immersive technology continues to advance, and the industry groups such as content producers and brand marketers continues to expand.
Boothes recommended
1.PlesseyHighlights: 2019CES Innovation, Micro LED, Digital therapy

plessey

Booth: LVCC, South Hall 1 – 21212

2. DEUSHighlights: 

the 4K new head display “Odin” is displayed. The head is equipped with a 2160×2160 double-sided LCD panel, and the total pixel (4K×2K) surpasses all the heads on the market.

DEUS

Booth: Sands, Halls A-D – 44355

05 The keynotes in CES2019

The schedule of Keynotes and the exhibitions should be noticed. Media day will start from Jan. 6th and it’s only for media. Keynotes & Conference will start earlier than the exhibition. If you arrive early in the day, it will be great to attend the conference. However, most of speeches need another registration.
Keynote speech

06 Venues map of CES2018

Venues of CES2019 are grouped into three geographical areas: Tech East, Tech West and Tech South. There are total 25 venues,and all the topics are located in different venues. Participants can organize their tours by the topics map.
区
* ★ represents Primary Location  ●represents Additional Location 

07 Traffic situation in CES you should know

  1. The average waiting time for the taxi is 20-30 minutes.
  2. Maybe you should take a taxi for 8 times ($ 100/day) in one day to different hall and conference.
  3. Getting from the Convention Center to anywhere else during rush hour is IMPOSSIBLE and can literally take hours.
  4. Any CES vets who’ve been stuck on Paradise Rd. or Swenson St. at 6pm will tell you like it is: If you don’t carefully avoid the traffic, you will pay a steep price.
Tips for transportation
  1. Rent a car
  2. Use Uber($20/day)or Lyft to get a car;
  3. The nearest and economic(>$5 ) parking lot is LVCC parking lot (5 mins walk to LVCC)

08  Package suggestions for CES

The weather during the show is predicted to be cold. It will be cloudy with the freezing temperature. The lowest temperature will be about 2℃.Sweater and coat will be appropriate to be package. Besides, Las Vegas city near to the desert,it will be dry. Ladies can bring some moisturizing series.

 

Tips
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Thanks for your encourages.

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