Toutiao Space is accelerating its footsteps in content incubation.
Recently, Toutiao（今日头条）landed its first incubator-Toutiao Space- Hangzhou, as well as the first incubator in Zhejiang province. Toutiao Space is the first content-producing incubator in China found in 2016, aiming to promoting the content creation. Toutiao planned to drop￥200 million to invest over 300 premium content teams, acquiring a single digits stake in the company.
As one of the popular Chinese news aggregation platform, Jinri Toutiao (今日头条) sees the future of China’s content area and launches a branch of content incubators in China. Besides Hangzhou, other 10 cities in China have been launching, including Beijing, Shanghai, Shenzhen, Chengdu, Lhasa etc.
Toutiao space offers the valuable online traffic to the startups.
Taking the advantage of strong users’ agglutinant, Toutiao space provides the promising startups with Toutiao online traffic. The specific delivery flow attacks the direct users. It is exactly what the content producing group need in the early time. These groups, in return, will strengthen the competitive of Toutiao for the high-quality products.
Why content incubation is attractive？
Nowadays, the content entrepreneur is popular over the world. Not only the low-cost and highly accessible mobile network but also the mature mobile payment system guaranteed the blooming of content incubation.
1.The hugest audience in the world: The clustered network population in China accounts over 55% of the total population.
In China, the network population has reached to 771.98 million people by the time of 2017, which accounts over 55% of the total population（1.390 billion）in the country. In addition, more than 97.5% of the total netizen are active in the mobile network, the average Chinese online time can be up to 27 hours per week. The widespread using of mobile phone and mobile network flourishes the prosperous content consumptions.
2.The demands of high quality content.
Take the most famous content production platform WeChat as an example. The numbers of WeChat official accounts in 2016 are 8 times as many as it in 2013.
Besides, the hits of these WeChat official accounts keeps elevating.
3.The willing of intelligence property protection and respect dominates a pay content environment.
Owing to the awareness of intelligence property protection arising, approaches to the high value contents are getting harder and harder to reach. People are changing their attitude on the pay contents. The potential users in the pay content market are estimated to reach 292 millions people in 2018.
In total, a bright future is ahead of the content incubation now. The cake is big enough and the actions should be taken to embrace this trend.
