The Booths that you can’t miss and the most comprehensive strategy for you in CES 2018

The biggest tech show of the year is set to officially kick off January 9 — which actually means the big announcements will start in earnest several days before.

The brief introduction of CES

The International CES (Consumer Electronics Show) is the world’s gathering place for all who thrive on the business of consumer technologies. The first CES was held in June 1967.

After all year’s development, CES has become a big party for cutting-edge technology and a global stage where next-generation innovations are introduced to the marketplace. People from all over the world come to enjoy the epic week of technologies, geek out over the future electronics.

Over 4500 companies  in the world  exhibit  with  their  new products and over 1500 companies come from China.It’s the  first  time that Google shows up  officially this year. Samsung，LG and Sony  are in  a  fiece competition in the OLED displays；Tesla，Mercedes-Benz and Honda are showing up with their new series of electronic vehicles or concept vehicles.

The topic of CES this year including entertainment，automotive，health & wellness，home & family，internet of things，product design & manufacturing，robotics & machine intelligence，sports and startups.

It should be noted that CES is not open to the general public. Participants must be affiliated professionally with the CE industry.

 

The 10 tech giants that you can’t miss

 

1.Google

Highlights:

First official presence；“Made by Google” products including the Pixel 2； Smart family；new Android VR platform “DayDream”； AI/VR and other accessories, and others unveiled

Booth Location:

Google Hardware：Aria Hospitality Suites – Aria Hospitality Suites 1 to Suites 8

Google Assistant：LVCC, Central Plaza – CP-21, LVCC, Grand Patio – GP-3, Sands, Lvl 1 – Room 310 , Sands Lobby – SV-2a

2.Samsung

Highlights:

QLED Curved Monitor,TVs, Galaxy A8, C-Lab (Creative Lab) program，S-Ray (Sound-Ray)，GoBreath，foldable smartphone（maybe）

Relúmĭno glasses and others unveiled

Booth Location:

Sands, Hall G – 51771

LVCC, North Hall Mtg Rms – N106, N113, N201 to N218, N232, N234, N236, N238

3.LG

Highlights:

88-inch 8K OLED TV, TFT-LCDs and OLED displays，TVs，Audio/High-End/High-resolution，Computer Hardware & Software，Health and Biotech

Booth Location:

LVCC, North Hall Mtg Rms – N221 to N231,N233,N235,N237,N239 to N242,N111, N111,11100,C201,N112,

Westgate Hospitality Suites

4.Sony 

Highlights:

OLED sets, Augmented Reality/Virtual Reality, Entrainments, PS VR headset and others unveiled

Booth Location:

LVCC, Central Hall – 17300,5011,14735

5.Tesla

Highlights:

Self-Driving Technology, the most competitive automaker, VR，Smart Home/Appliances/Energy Management, Wireless Devices and others unveiled

Booth:

LVCC, South Hall 1 – 20542, LVCC, South Hall 2 – MP25678,Sands, Halls A-D – 42966, Sands, Hall G – 51916

6.Nissan

Highlights:

Brain to vehicle technology，EEG headset

Booth: 

LVCC, North Hall – 5431

7. Honda

Highlights: 

3E Robotics, Partner robot，Chair-type mobility, Mobility concept with cargo space, Autonomous off-road vehicle

Booth: 

LVCC, North Hall – 7923

8. Qualcomm

Highlights：

Automotive Solutions brings connected car, computing, LoT, Healthcare and data center，Snapdragon proceessors（maybe）

Booth: 

LVCC, North Hall – 5616

LVCC, Central Hall – 10948

9. Intel

Highlights: 

artificial intelligence, 5G connectivity, autonomous driving and virtual reality

Booth: 

Venetian Palazzo Hospitality Suites, Lvl 4 ,Zeno 4605，Zeno 4706， Delfino, Zeno 4804 to 4806；

Central Hall -10048,CP-33；

Westgate Hospitality Suites

10. Nvidia

Highlights: 

GPU, new technologies unveiled

Booth:

LVCC, North Hall – 7019

The key areas’ develoments in CES2018

Area 1: 5G revolution starts.

5G drives other technology innovations.

CES just isn’t a big show for phones, but in the CES 2018, you can’t miss the significate signal of 5G. The CEA added a 5G keynote to its schedule, featuring reps from Verizon, Qualcomm and Baidu.

At this year’s CES you’ll hear plenty of talk about driverless cars, connected homes and the internet of things. 5G is the direct technology to drive all of those innovations. The networks are set to go live by 2019 and coverage by 2023.

After the repeated deliberation of designing version, 5G supports these 3 kinds of application scenarios .

1.The transmission speed of 5G requires more than 1Gbps to enhanced Mobile Broadband (eMBB).

2.Industrial control to achieve Ultra-Reliable and Low Latency Communications (URLLC) . Car assisted driving or automatic driving are the most promising part.

3.Internet of Things applications to achieve massive Machine Type Communications  (mMTC)

5G characters with a better reliability, a wider bandwidth and a shorter latency. All of the advantages energize 5G not only the speed but also a world that everything will be connected.

Boothes recommended

1. Verizon

Highlights: 

Speech of “The Next Generation of OTT”in January 8

Booth: 

LVCC, North Hall – 9113

2.Baidu

Highlights:

Automotive/Vehicle Technology，Apollo 2.0 ,AI Technologies, DuerOS open conversational AI platform

Booth: LVCC, South Hall 2 – 25308

LVCC, South Hall 2 Mtg Rms – S109

LVCC, North Hall – 7913

3.Huawei

Highlights:

Keynote about  “Huawei’s exploration on future connectivity and strategy in artificial intelligence, IoT and new smart devices”，Mate 10 Pro

Booth: 

LVCC, Central Hall – 11439

4. HiSilicon

Highlights: 

Sensors，Smart Cities

Booth: 

LVCC, South Hall 4 – 35636

5. IBM

Highlights: Reinventing consumer experiences through technology，Watson Primer，IBM Industries Client Center，#AccessibleOlli

Booth: 

Venetian Ballroom – Venetian A

LVCC, Grand Lobby – GL-4

LVCC, Central Hall – 11243

Area 2: Self-driving vehicles compete fiercely

With the development of automotive technology and batteries technology, car manufactories shine in the CES. Mercedes-Benz, Nissan, Honda and other car manufactories are showing up with their new series of electronic vehicles. In this field, some companies with cutting-edge technologies are blooming.

Boothes recommended

1. BYTON Life

Highlights: 

SIV，Shared Experience Display，autonomous driving tech, home theater-like amount of digital display space, facial recognition, hand gesture control, wicked LED lighting signature

Booth: 

LVCC, North Hall – 6525

LVCC, North Plaza – NP-6

2.Xiaopeng

Highlights:

Mass production of electric vehicles 2.0

Booth:

Westgate – 1819

3.Fisker Inc.

Highlights:

solid state lithium battery，luxury electric car

Booth: 

LVCC, North Hall – 7019

4.Bosch

Highlights: 

Speech of“IoT’s getting personal – Turning things into partners” ；

motorcycle systems, MEMS-Sensors (Micro Electro Mechanical Systems), Community-based Parking

Booth: 

LVCC, Central Hall – 14028

5.YAMAHA

Highlights:

Automotive/Vehicle Technology，Drones，MOTOBOT Ver.2

Booth:

LVCC, South Hall 2 – 25602

6.Forb Highlights:

Ford Keynote Address: Mobility Solutions and the Move Towards Smarter Cities

in-car connectivity

Booth: 

LVCC, North Hall – 5002

7. Mercedes-Benz

Highlights:

Mercedes-Benz User Experience System; Concept EQA;smart vision EQ fortwo;Mercedes-AMG Project ONE

Booth:

LVCC,North Hall-4631

8. ZF Friedrichshafen AG  

Highlights:

ProAI controller,concept steering wheel，Snap concept vehicle Rinspeed Snap

Booth: 

LVCC,North Hall – 8717

LVCC,North Plaza – NP-2

9. Kia Motors Corporation

Highlights: 

Korea’s oldest manufacturer of motor vehicles，electric Niro concept, concepts touting semiautonomy and an embedded 5G connection

Booth:

LVCC, North Hall – 7029

10.Magna

Highlights:

etelligentDrive(Peak power of 420 kW), Personal design experience

Booth: 

LVCC, North Hall – 7029

11. Linkdata

Highlights:

lightweight NEV, Replicable batteries , 100-kilometer (62-mile) driving range

Booth: 

LVCC, South Plaza – 64016

Area 3: Smart home will continue to be impressive

This is the biggest no-brainer of the show. The smart home dominated last year’s event, and it’s showing no sign of slowing. In fact, connected hubs like the Amazon Echo and Google home have made home automation an even larger focus. This, in turn, means you can expect more smart home devices from the usual players — names like August, Canary, Ring and Kwikset are all on the list of exhibitors.

CES has always been a big show for appliances from companies like LG and Samsung. A refrigerator sporting Samsung’s smart assistant Bixby was exhibited last year. It won’t be surprised if it starts popping up on washing machines, vacuums and the like.

2017 was the year that Amazon and Google really truly opened their respective assistants up to third-parties.

Companies like Sony and JBL began releasing their own versions of Echo and Home, often with far better sound quality than what either Amazon or Google were offering at the time. Besides, assistants will also no doubt start creeping directly onto other pieces of third-party hardware — Garmin recently announced the Speak car plug-in. 2018 will be the year that Google and Amazon attempt to assert how pliable and adaptable their assistants really are.

Boothes recommended

1.August

Highlights: 

SIV，Shared Experience Display，autonomous driving tech, home theater-like amount of digital display space, facial recognition, hand gesture control, wicked LED lighting signature

Booth: 

Venetian Tower, Hospitality – Venetian Palazzo Hospitality Suites,

Venetian Tower, Hospitality – Venetian Palazzo Hospitality Suites 2

2.Ring

Highlights:

Doorbells and Security Cams, Whole-Home Security

Booth:

Sands, Halls A-D – 42525

3.Kwikset

Highlights:

door locks

Booth: Sands, Halls A-D – 41018 (Smart Home Marketplace)

4.Amazon 

Highlights: 

Alexa, voice technology platform, Echo series

Booth: LVCC, Central Plaza – CP-4,

Venetian Ballroom – Venetian B,C,D

5.Xgimi

Highlights: 

2018CES Innovation award honoree; A1 Pro;CC;LightankW100;Z6 Aurora Screenless TV

Booth: 

LVCC, South Hall 1 – 21557

Area 4: AR/VR/MR third-parties shine on the show

Virtual reality has been a tent-pole CES attraction in recent years, and that’s likely to continue to be the case.

As with smart speakers, CES 2018 will be a chance for third-parties to shine on existing platforms.

Qualcomm unveiled its Snapdragon 835 dev kit and has already brought some high-profile partners on board for standalone VR headsets, including, most notably, Oculus’s Go, which made its debut back in October.

Boothes recommended

1.ANTVR Highlights: 

AR/VR device

Booth: LVCC, South Hall 1 – 21336

2.Sony 

Highlights:

PS VR headset，OLED display

Booth:

LVCC, Central Hall – 17300

3.Carl ZEISS, AG 

Highlights:

leading manufacturers of lenses

Booth: 

LVCC, South Hall 1 – 21730

4.Occipital

Highlights: 

mobile depth sensors, Bridge mixed reality headset

Booth: 

LVCC, South Hall 1 – 21029

5.Jaunt

Highlights: 

cinematic VR，VR content

Booth: 

Aria Hospitality Suites – Aria Hospitality Suites

Aria Hospitality Suites – Aria Hospitality Suites 2

Aria Hospitality Suites – Aria Hospitality Suites 3

6.Peraso

Highlights: 

wireless chip sets

Booth: 

Westgate, Hospitality – Westgate Hospitality Suites

7.uSens

Highlights: 

Gesture recognition technology，Fingo SDK,

Booth: LVCC, South Hall 1 – 21723

8.Goertek 

Highlights: 

CES 2018 Innovation Award，Goertek-Kopin Elf Virtual Reality，the industry’s smallest VR headset with an incredibly immersive experience

Booth: 

Venetian, Lvl 3 – San Polo 3503

9.Pico

Highlights: 

First Mass-Produced VR Standalone With 6DoF Head Tracking Pico neo , set of Pico Zense TOF depth sensor solutions

Pico Event 2 (PRNewsfoto/Pico)

Booth: 

LVCC，South Hall 1 – 21718

10.Idealens&Idealosye

Highlights:

World’s first battery-on-the-back design，Samsung AMOLED display，K3 and VR education solution

Booth: 

LVCC, South Plaza – 64606

11. HTC Vive

Highlights: 

AIO inside-out VR（Vive Focus）, Vive content

Booth: 

Wynn, Meeting Rooms – Alsace

12.Pimax 

Highlights: 

The World’s First 8K VR Headset

Booth: 

LVCC, South Hall 1 – 21600

13.Lenovo

Highlights: 

standalone Daydream VR, ThinkPad laptops with 8th-gen Intel Core processors

Booth: 

Palazzo Tower，Hospitality – Venetian Palazzo Hospitality Suites

Venetian, Lvl 3 – Toscana 3707

14.Unistellar

Highlights: 

2018 CES Innovation Award，Amplified Vision Telescope，Raise $220M in Kickstarter

Booth: 

Sands, Hall G – 50821

 

Area 5: robots and AI

AI and autonomous machines are changing the way we live at work, at school, at the doctor’s office and at home. LG has already confirmed three ‘concept robots’ that it will be showing off at the trade show, with functions for commercial use at hotels, airports, shops, and more.

Boothes recommended

1.Horizon Robotics 

Highlights: 

Leader of embedded Artificial Intelligence, Automotive/Vehicle Technology，Robotics，Safety & Security Products，Smart Cities，Smart Home/Appliances/Energy Management

Booth: 

LVCC, South Hall 2 – 25614

2.Segway

Highlights:

moving in a brand new and exciting AI direction

Booth:

LVCC, South Hall 1 – 21336

3.Abilix

Highlights:

400 patented technologies, the only high-tech education products exported from China.

Booth: 

LVCC, South Hall 2 – 25630

4.Qihan Tech 

Highlights: 

QIHAN Cloud, Sanbot, and Q-Link, utilize next-generation robotics and AI technologies

Booth: 

LVCC, South Hall 2 – 25436

5.Seven Dream

Highlights: 

Computer Hardware & Software

Booth: 

LVCC, South Hall 2 – 25620

6.UBTECH 

Highlights: 

Lynx, a “humanoid” robot；The  typical examples of new retail applied in the Cruzr Robot；Scenery of Jimu Robot

Booth:

 LVCC, South Hall 2 – 26021

7.Suning 

Highlights: 

‘Biu’ Store International Debut，“Biu” guide robot

Booth: 

LVCC, South Hall 1 – 21048

8.Alibaba 

Highlights: 

Smart dressing mirror

Booth: 

LVCC, South Hall 1 – 20206,

LVCC, South Plaza – 60117

LVCC, South Plaza – 64623

Area 6: More clothing that can house a sensor in the Wearables/Health area.

Wearable market was pretty tumultuous in 2017.What surprise will be present are  waiting to be seen.

Past years have seen smart shoes and t-shirts, and we’re likely to see more of the same on that front. In a foreseeable future, collaborations among sensors, low-energy Bluetooth, cloud computing, 3D printing, flexible membranes and more are transforming age-old fashions to be the next global trend.

Boothes recommended

1. Chipolo

Highlights: 

Leading brands on the Bluetooth tracker market

Booth:

Sands, Halls A-D – 44355

 

2.MEGAComfort

Highlights:

anti-fatigue insoles, orthotics, dual layer memory foam insole

Booth:

Sands, Halls A-D – 45140

3.Garmin

Highlights:

Wearable tech giant, Next Gen Automotive OEM Infotainment

Booth: 

LVCC, South Hall 3 – 30317

4.Suunto

Highlights: 

hand crafting premium sports watches, instruments and dive computers; Movesense firmware version 1.0，Movesense platform;Product based on the platform from Alin.ai,Runteq,SUPA,TriMix

Booth: 

Sands, Halls A-D – 44337

Area 7:  The penetration of LED technology is spreading from high-end consumptions to mid-range and low-end concumptions

In just the last five years, several significant advances unveiled in just the last five years: 4K, curved TVs, bendable TVs, TVs that look like wallpaper, OLEDs, quantum dots, HDR, and even 4K Ultra HD Blu-ray players. Recently, LG Display announced late that it will be toting a huge 88-inch 8K OLED TV to CES 2018. The new TV will replace LG’s previously hugest 77-inch OLED as the largest OLED display on the planet. The TV’s resolution will be 7680 x 4320, which is 16 times more pixels than 1080p and four times that of today’s 4K TVs.

Most major TV manufacturers make TVs above the 50-inch screen size exclusively with 4K panels already. But in the foreseeable future，OLED TVs are getting cheaper and, as they do, the list of reasons to buy LED instead of OLED are rapidly dwindling. Premium HDR will define premium LED TVs.

Boothes recommended

1.Royole corporation 

Highlights: 

The Thinnest 0.01 mm Flexible Display

Booth: 

LVCC, South Hall 1 – 21212

2.Beyond Screen

Highlights:

CES 2017 Innovation Award Honoree

Beyond Tablet is large smart tablet without a display screen, and offers a tangible interactive experience with cards, blocks, and figurines, and a variety of educational games for children and families.

Booth:

Sands, Halls A-D – 43561

3.TCL

Highlights: 

CES 2018 Innovation Awards Honoree；

2018 spring new X5 / C6 / P5, the main artificial intelligence and primary quantum dot display technology; X6 uses a stable and reliable inorganic nano particles（primary quantum dots）as display materials ,and the color gamut coverage is up to 157% (BT.709).Compared with the OLED,the pure increases by 37.5%.The color can maintain for 60,000 hours.

Booth: 

LVCC, Central Hall – 12929

Renaissance, Suites – Renaissance Hospitality Suites,

Renaissance, Suites – Renaissance Hospitality Suites 2
Renaissance, Suites – Renaissance Hospitality Suites 3

The keynotes in CES2018

The schedule of Keynotes and the exhibitions should be noticed. Media day will start from Jan. 7^th and it’s only for media. Keynotes & Conference will start earlier than the exhibition. If you arrive early in the day, it will be great to attend the conference. However, most of speeches need another registration.

The conference program will start on Jan. 8^th from 9:00 AM to 4:30 PM, and the keynote speech will start at 6:00 PM. During the conference, more details about the show will be introduced in different topics.

Venues map of CES2018

Venues of CES2018 are grouped into three geographical areas: Tech East, Tech West and Tech South. There are total 11 venues，and all the topics are located in different venues. Participants can organize their tours by the topics map.

* ★ represents Primary Location  ·represents Additional Location

 

Communication skills to build your network in CES.

CES parties are where the real business gets done. It’s important for you to join a party and build your network in CES. If you have no acquaintance in CES, try to do this to build your network：

• There are a few online party lists that track all the parties going on at CES. Do a google search for “2018 CES parties”. It may take a little time and diligent surfing before you get all the good stuff.

• CES Party List：http://www.cespartylist.com/

• Do everything you can before parties to get on their lists. This happens in he weeks before CES. But it’s also recommended that working the floor and booths, talking to folks about what’s going on, and whether the people manning the booths can hook you up.

• For parties you are not on the list for, and cannot sneak in through the kitchen door or back door, wait near the front (but out of view of the bouncer). If you have a friend already inside, then have your friend borrow somebody else’s badge, and then put it on and go in the party and give it back to the original owner.

• Alternatively, you can wait for people to come out, and then ask them for their badge.

• Parties often have FREE food and FREE drinks. . . you never have to pay for dinner

• Do not underestimate the power of the party circuit. It’s where crucial networking goes down, and it’s there that you become a player in the industry, not on the convention floor.

• Crashing panels, talk to panel speakers

• At the end of the panel, race to the front of the room to speak with and meet the panelists. Yes, you are going to be “that guy”, and yes, you are going to see him later in the evening at one of the parties and that’s where the real conversation happens.

 

Traffic situation in CES you should know

• The average waiting time for the taxi is 20-30 minutes.

• Maybe you should take a taxi for 8 times ($ 100/day) in one day to different hall and conference.

• Getting from the Convention Center to anywhere else during rush hour is IMPOSSIBLE and can literally take hours.

• Any CES vets who’ve been stuck on Paradise Rd. or Swenson St. at 6pm will tell you like it is: If you don’t carefully avoid the traffic, you will pay a steep price.

• Recommendations:

Rent a car;

Use Uber（$20/day）or Lyft to get a car;

The nearest and economic(>$5 ) parking lot is LVCC parking lot (5 mins walk to LVCC);

 

Package suggestions for CES

The weather during the show is predicted to be good. It will be cloudy with the pleasant temperature. The lowest temperature will be about 10℃.Sweater and coat will be appropriate to be package. Besides, Las Vegas city near to the desert，it will be dry. Ladies can bring some moisturizing series.